(Wattpad makes money through advertisements, branded content, and a premium paid tier that offers additional features.) Some of these stories are then licensed out to Hollywood and other global film industries for adaptation, cutting the writers, who are often amateurs, in on the deal. Anyone can upload their own stories to the platform for other users to read and comment on, all for free. Wattpad, a “social storytelling platform” founded in 2006 with 90 million users, is gaining traction as a source of intellectual property for film and TV producers.
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